Solar Forma blends solar technology with artistic design to create renewable energy assets that can be integrated into public spaces in aesthetically complementary ways.

Our products are based on a design concept called bio-mimicry and utilizes the shapes, forms and processes found in nature to guide our product development and use them to solve human problems.

 

Our flagship product is called the E-Cacia Solar Tree.

We brought this product to market in 2022 and have several installed in Wisconsin with more scheduled to install this coming spring and summer.

E-Cacias provide shade, device-charging, programmable area lighting, Wi-Fi connectivity and generate clean electricity by way of the 708 solar cells that are embedded in their canopies. They also provide an element of artistic interest and a place-making quality to every human space that we have installed them in.

And they WORK. . . .BEAUTIFULLY!

We also have a solar carport called THE WAVE modeled after the surface of water and an outdoor seating and meeting area called a SOLAR POD which is modeled after the enormous sheltering leaves of tropical rainforests.

 

Investments in clean energy and sustainability are too important to hide.

Conventional solar arrays are unsightly and unsuitable to many human spaces. They lack aesthetic and personal appeal which depresses interest, adoption, and uptake. However, solar is an important symbol of an organization’s sustainability identity, their green ethos and a meaningful source of electrical power. But oftentimes it remains hidden on rooftops or behind fenced enclosures.

Solar Forma brings solar energy out of the shadows and into peoples' lives.

Our products make a sustainabilty statement, allowing the showcasing of less visible decarbonization efforts and conveying a culture of sustainability and leadership that many organizations are seeking to project.

Our products broaden the base of solar siting options, increase the adoption and uptake of clean energy technologies, and enhance human spaces with an element of interest. We foster community and deliver people-centric functions such as device charging, programmable lighting, and Wi-Fi connectivity.

Products Inspired By Nature

Solar Forma's products are derived from biomimicry to create natural gathering spaces that mimic the qualities of nature people seek in their lives.

Our E-Cacia Solar Tree, WAVE Solar Carport, and Solar Pod enhance human spaces while adding renewable energy and other people-centric functions.

The Opportunity For Growth

The solar industry has been steadily growing for decades. This tide of solar investment is raising all boats. Solar Forma offers the opportunity for thousands of organizations and sites investing in solar to more publicly demonstrate their sustainability leadership.

Founder Profile

Brian Graff - CEO & Founder. Brian is a seasoned manager and has held executive leadership and senior marketing positions in Fortune 500 companies, agencies and business start-ups including General Mills, Mueller Mack Agency, Essentia Health, and TradePoint Consulting. His exposure to the renewable energy sector came by way of a two-year stint as a consulting Chief Operating Officer with Gen-Pro Energy, one of the nation's premier solar installers. 
 

Actual Installs in Milwaukee, WI

Investment Needs & Use of Funds

Investment Needs 

To date the organization has been funded by revenue, founder capital, SBA loans and a single early-stage angel investor. 

The company is seeking $4,000,000 to $5,000,000 of investment through exchange of equity to expand its business development efforts.

Use of Funds

Expanded product and brand awareness against key market segments: municipalities, corporations, colleges & universities and healthcare.

Add key functionalities including geographic sales teams and field installers.

Prove out and improve our manufacturing and sales cost models.

Develop new misting tree and Comfort Zone.

Complete development of Solar Pod.

We are poised to take advantage of a vibrant and truly global market opportunity.

We have uniquely innovative products that provide us with differentiated designs and functionalities that afford us first market-mover advantage in a new and growing market niche. Our products are focused against climate change; an environmental, societal, and economic issue that is of increasing concern.

Pledge Now

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Disclosure: this page represents Testing The Waters materials.

• No money or other consideration is being solicited, and if money is sent in response, it will not be accepted;
• No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is filed and only through an intermediary’s platform;
• A person’s indication of interest involves no obligation or commitment of any kind.